.2024 has been actually a volatile year for adtech funding.U.S.-focused adtech start-ups, once adapted to running into billions in venture capital each year, have actually reared nearly $360 thousand up until now this year, placing it on track to become the industryu00e2 $ s slowest year in over a decade, per Crunchbase information. That decline is because of market saturation, improved governing pressures, and financial uncertainties.ADWEEK spoke to 5 VCs that remain to buy adtech firms, in spite of these challenges, about what they are trying to find and what they stay away from. Maybe unsurprisingly, these investors are targeting possibilities in privacy-focused technologies as well as industry-specific locations such as linked television.